OH SO Vintage

I was commissioned to design the brand of a new vintage shop opening up in Soho's Berwick street called 'OH SO Vintage'. I began with the logo design, playing with the O's to make them iconic, borrowing from the 1960s with reference to Twiggy eyes, a perfect combination of fashion and nostalgia whilst keeping it clean and simple with a monochrome palette. Following on from that I produced the swing tags, shop signage, shop bags and Instagram icon to complete a package so the store was ready to open.