Isabel Farchy is an impact consultant, supporting organisations with an eco-social focus to grow. Isabel works with founders, executive teams and organisations looking to create eco social value.
I was brought in to create a brand for Isabel to use on the brand website to better promote and explain the services on offer. Isabel wanted a unique logo as well as a pattern that could be used on a website, presentations and any printed documentation.
I carried out analysis of similar companies and looked into the themes of growth and regeneration and positivity.
I decided to focus on the idea of a 'Hydra' which is a genus of small multicellular fresh water animal that can regenerate itself when it is part severed. Hydra have an abstract visual appearance and quite strange especially when seen in microscopic terms which gave a lot of scope to create an abstract pattern and brand from.
